Self-Publishing & Merchandising: A Book’s Interior Design

book-designWHEN WE SPEAK OF BOOKS, we mostly speak of them as one of two things: an object, made up of surfaces and contours and textures, or as a vehicle for ideas. We rarely pause to consider the interior design of a book, unless of course it is a book that draws attention with smart graphic design and accentuation. What readers and producers of comic books, graphic novels, and illustrated fiction take for granted, the prose community has by and large neglected; that is, when we crack open the cover of a new book by Hugh Howey or Rachel Swaby or Sarah Taylor, we forget that every letter on those pages, every jot of ink and swathe of white space, has to be carefully arranged in order to make for a pleasant––and submersive––reading experience.

For the self-published author, a book’s interior aesthetic can spiral out of control quickly. This is because a self-published author is not, generally speaking, a renaissance man with phenomenal powers of writing and artistry and graphic design. A beautiful cover may seem like a more worthwhile use of a self-published author’s limited time. Though there may be the rare exception, the average person who chooses (or is required by circumstances) to bypass traditional publishing also lacks the legion of highly specialized editorial staff who comb through manuscripts and ARCs looking for even the tiniest flaw––an orphan sentence, a snafu in line spacing, you name it. And believe me, even though we don’t tend to think of readers as detail freaks, they have a sensitive nose for anything that feels “off.” Your job as a self-published author is to keep your reader reading your book, not caught up in the intricacies of its design. For that reason, a book’s interior should look as polished as possible.
Here are a few tips. >>READ MORE

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Source: Kelly Schuknecht || Self Publishing Advisor || April 2015

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