Cyber-Babbittry: Conventionality and Banality Are Alive and Well on the Internet

Added by G. David on 11/26/2012. · · Share this Post

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Babbittry’s an old word but hardly a dead concept. It first emerged — by that name, anyway — 90 years ago with the publication of Sinclair Lewis’s Babbitt, a slim, strange novel that drifts through its chapters with little thought to plot. At the heart of the novel is George F. Babbitt, a real estate salesman in his mid-40s whose life revolves around his family, dinner parties, boosters’ club, his business ambitions, and all the middlebrow fashion concerns of his age in the fictional neighborhood of Floral Heights in the equally make-believe town of Zenith.

Lewis showcases Babbitt’s morning routine: “Last, he stuck in his lapel the Boosters’ Club button. With the conciseness of great art the button displayed two words: ‘Boosters — Pep!’ It made Babbitt feel loyal and important. It associated him with Good Fellows, with men who were nice and human, and important in business circles. It was his V.C., his Legion of Honor ribbon, his Phi Betta Kappa key.”

See how society weighs on this poor soul? Babbittry refers to the disease of conventionality and banality. The novel traces its way through the title character’s colloquial phrases, his fretting over social etiquette, and his laundry list of goals and frustrations. It’s the American dream at its most mundane, the inertia of the lifestyle a constant palpable anvil. Ultimately the sin of Babbittry relies on the social mores and manners of others — Babbitt doesn’t have a strong enough sense of his own self to defy that broader socially constructed set of values and meaning. The diagnosis of Babbittry entered our lexicon and stayed for a half century or so before fading away.

But what of the disease itself? The world George Babbitt inhabited changed radically in the nine decades since Lewis released his book. The United States engaged in wars, built highways and the Internet, embraced mass media and organic tomatoes, found drugs and the sexual revolution. Through our 21st-century lens, Babbitt looks all the more like a stuffy philistine dad. Lewis’s insights into human nature weren’t, however, limited by time, and we’re all guilty of Babbitt’s crime perhaps more now than ever before.

In 2012, social media thrives more than any 1920s booster club did. Millions engage in a bustling, active world in which not only can’t a person be alone, but dozens see and watch and, crucially, expect every day. One overriding criticism of the social soup of the Internet is the tendency toward groupthink. Once a few loud voices establish a joke or a premise, the herd follows. Binders of women! Bayonets! Chuck Norris as Superhuman! KONY 2012! A viral sentiment must be true, yes? This candidate completely botched the foreign policy debate questions. This politician is shady because of this allegation. Here’s the premise through which we should view X news story, and yes, expressing Y opinion makes you Z. Politicians understand this well. They send surrogates to the media right after to spin the common consensus. As The Washington Post’s Dana Milbank wrote in October, social media causes “conventional wisdom to be set, simplified and amplified, faster and more pervasively,” pointing to debate coverage as a prime example. There’s a “Twitter-forged consensus” gelling within 30 minutes, Milbank laments. Beware, Internet surfer. A disease is out there, and it’s infecting our iPhones, our Instagram, Facebook, Twitter, and more. Disease, thy name is Babbittry. >>READ MORE

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