How to Kill Writer’s Block and Become a Master Copywriter in Only 3 Hours a Day


ROBERT BRUCE || COPYBLOGGER || JUNE 2011

Legendary copywriter Eugene Schwartz created a system of working that, before he was finished, enabled him to write nine books (including the classic Breakthrough Advertising), dozens and dozens of successful ads, and countless articles for well-known publications all over the world.

He did it all by — in his own words — writing only 3 hours a day, 5 days a week.

And he did it in style.

As one of the highest-paid copywriters of the 1950s and 60s, Schwartz lived very comfortably in Manhattan, became a world-class art collector, and a respected Biblical scholar.

His technique for getting copy written is offensively simple. >>READ MORE

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